Why so many blogs are awful

I've been blogging since 2004, and Tim Challies' article, "Nobody Respects A Blogger," is a beautiful reminder of why I do the things I do.

So why do people blog? In many cases, it’s to build a platform, to gather a following that can then earn the right to graduate to one of the more honorable media. Many people consider blogging a means to an end, not a worthwhile end in itself. Blogging is a kind of minor leagues, a proving ground, and those who prove themselves as bloggers may then advance to the big leagues—book deals, plumb conference spots, columns in magazines. The blog is the necessary evil, the rising platform that eventually elevates them from obscurity to respectability. 

And this is exactly why so many blogs are so awful.

Read more here.